Effective July 18, 2026
About this policy
This policy explains how Blue Ridge Town & Country (BRTC, we, us, or our) collects, uses, discloses, and protects personal information when you visit our website, contact our team, or communicate with us by email, phone, or text message.
Information we collect
Depending on how you interact with us, we may collect:
- Contact details, such as your name, email address, phone number, and mailing or property address.
- Real estate interests and transaction details, such as whether you are buying, selling, renting, investing, or requesting staging or consulting services.
- Information in messages, inquiries, forms, documents, and other communications you send us.
- SMS consent records, including whether and when you opted in and the form or other source through which you provided consent.
- Basic website and device information, such as IP address, browser type, pages visited, and analytics or cookie data.
How we use information
- Respond to inquiries and provide requested real estate, consulting, staging, rental, or referral services.
- Schedule appointments and communicate about services, properties, transactions, and customer support.
- Send text messages when you have provided consent, including conversational, appointment, and service-related messages.
- Operate, secure, maintain, and improve our website and services.
- Comply with legal, regulatory, brokerage, recordkeeping, and professional obligations.
How we share information
We do not sell personal information. We may share information only as reasonably necessary with service providers that help us operate our business, such as website hosting, email, communications, analytics, customer-management, transaction, and professional-service providers; with our brokerage and transaction participants when needed to provide requested services; or when required by law or to protect rights and safety.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that support delivery of the messaging program and are prohibited from using that information for their own marketing.
Retention and security
We keep personal information only as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining consent and transaction records, resolving disputes, and meeting legal or brokerage obligations. Retention periods vary based on the type of information and applicable requirements.
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No online service or storage method can be guaranteed to be completely secure.
Your choices
- You may decline optional SMS consent and still submit an inquiry or purchase services.
- You may opt out of text messages at any time by replying STOP.
- You may manage browser cookies through your browser settings.
- You may ask us to update or correct your contact information, or request information about our handling of your data, subject to applicable law and recordkeeping obligations.
Contact us
Questions or privacy requests may be sent to info@brtcllc.com or Blue Ridge Town & Country, 1230 Greenview Drive, Lynchburg, VA 24502. You may also call 434-363-6088.
For text-message program details, see our Terms & SMS Terms.